Step 2) How to Set Up a Bath Bomb Display That Sells Itself

Your Display Is a Salesperson (Without a Paycheck)

You don’t need to “sell” bath bombs if your display is doing the work for you. A great display attracts attention, shows off variety, invites people to touch and smell, and makes it easy to buy more than one.

This guide will walk you through how to build a display that does just that.

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🧺 Step 1: Choose Your Display Type

The best display depends on your space, your product mix, and the vibe of your store. Here are some popular options:

• Bath Bomb Bar Display:
  Set up 12 or more scents in our classic round size and offer a bundle deal (like 4 for $20). This display invites customers to mix and match their favorites and is a great option for families. Everyone can choose their own scent. It’s also a fun, sensory shopping experience. Customers will pick up and smell every scent. It’s the perfect way to mix in seasonal options, and it keeps customers coming back regularly for their weekly or monthly bath bomb restock with something new to try each time. (click here to learn more about this set up)

• Seasonal Table Display:
  Set up your seasonal collection near the front of your store—close enough to catch attention as customers walk in, but out of direct sunlight to preserve scent and color. This creates an immediate “seasonal vibe” and lets shoppers know right away that you have fresh, limited-time products in stock. It’s a great way to spark curiosity and invite customers to explore what’s new. Bonus: it smells incredible the second they open the door.

• Checkout Line Displays:
  If your store has a checkout line, consider placing a few small bowls or trays of bath bombs along the path. These products smell amazing and give customers something to do while they wait. Picking them up, smelling them, and getting tempted to add one (or three) to their purchase. It's an easy way to turn waiting time into extra sales.

• Kids Corner Display:
  Place toy-topped bath bombs or duck bombs at kid eye level. They’re colorful, cute, and grab attention fast. Right above them, display mini packs at adult eye level as the more affordable add-on. Offer a few different mini scents so parents can ask, “Which one do you want to try?” Bonus: include a “Buy 2 for $25” deal to encourage multi-pack purchases.
  

• Curated Shelf Display:
  For shops with a specific aesthetic or niche theme (like florists, pet stores or Honey farms), a curated bath bomb shelf is a simple way to add something unique without overwhelming your space. Choose one standout shape that aligns with your store’s vibe, and display it in a small tray or bowl. This subtle setup adds a pop of color, a great scent, and a memorable product your customers won’t find anywhere else.
  

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🎨 Step 2: Style It to Stand Out

Now that you’ve chosen your display type, it’s time to make it visually irresistible. Your setup should feel intentional, clean, and inviting. Like something customers want to walk toward.

Here’s how to style your display so it actually drives sales:

• Use height and layers.
  Display trays, crates, baskets, and risers help create levels. This gives your display depth and makes it look polished, even if you’re only working with a small space.

• Keep it 75–85% full.
  Too full = cluttered and chaotic. Too empty = picked over and forgotten. You want your display to feel fresh, well-stocked, and shoppable.

• Avoid the “dump bin” look.
  Throwing everything into one container might save time, but it kills product visibility. Space things out. Let each bath bomb shine.

📎 Pro Tip: Wipe down your trays and straighten your rows regularly. A tidy display feels cared for—and that builds trust with buyers.

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👃 Step 3: Make It Interactive

Bath bombs are sensory products. They’re meant to be touched, smelled, and explored. A hands on experience makes it way more likely that customers will buy (and buy more).

Here’s how to make your display more inviting:

• Encourage customers to pick up and smell the products.
  Even though all our bath bombs are shrink wrapped to stay fresh, the scent still comes through and smelling is one of your biggest sales tools.

• Use signs or staff prompts.
  

  Try playful phrases like:

  • “Staff’s Top Pick of the Week”

  • “What’s your favorite?”

  • “You gotta smell this one”

  • “Smell this one (Monkey Fart) if you dare!”

  These fun prompts invite customers to interact and break the invisible “don’t touch” rule that’s common in boutique settings.

• Avoid making the display too perfect.
  If everything looks too curated or rigid, customers hesitate to interact. A slightly casual, lived-in setup feels more touchable - and that’s exactly what you want.

• Let the display invite play.
  Offer multiple scent options and let customers create their own mix. The more time they spend exploring, the more likely they are to buy.

📎 Pro Tip: If a customer picks one up, they’re halfway to buying it. Get them engaged and the product will do the rest.

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🪧 Step 4: Add Signage That Converts

Good signage does more than look pretty. It helps your customer make a decision faster. It answers questions before they’re asked and creates mini-moments of urgency or excitement.

Here’s what to include:

• Clear pricing.
  If you're offering a bundle deal (like 4 for $20), make it obvious. Don't make customers do math while holding a bath bomb in one hand and their phone in the other.

• Seasonal callouts.
  Add small signs like “Here for Summer Only” or “Limited Edition!” to gently encourage urgency. Seasonal products sell faster when people know they won’t be around long. 

• Handwritten signs or tags.
  Even small signs that look hand-written feel more personal. Bonus points if staff help pick favorites. (especially for the playful phrases from above).

 

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🔁 Step 5: Keep It Fresh

A great display isn’t just about how it starts, it’s about how you maintain it. Nothing kills sales faster than dusty signage, half-empty trays, or one lonely bath bomb rolling around in a bin.

Here’s how to keep your display looking (and smelling) fresh:

• Restock before it looks empty.
  A full, abundant display creates the feeling of “this is popular and well-stocked.” Aim to refill when it’s down to 75%, not when it’s almost gone.

• Rotate your styles regularly.
  Swap in new seasonal scents every few months. This keeps your display exciting and gives customers something new to discover every time they visit.

• Move slow sellers around.
  A product sitting in the same spot for weeks can go stale visually. Just shifting it to a different tray or adding a “Staff Pick” tag can make it move.

📎 Pro Tip: Tie your restocks to our seasonal calendar. We launch new collections every other month. This helps keep your display fresh and exciting.

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💸 Bonus: Bundle Like a Pro

If you want to increase cart size without feeling salesy, bundling is your secret weapon. It gives customers permission to buy more—and feel good about it.

Here are a few bundle ideas that work like magic:

• Bath Bomb Bar Bundle:
  Offer a “Buy 4 for $20” or “Pick Any 5 for $25” deal. It encourages shoppers to explore more scents and is perfect for families or self-care routines.

• Mini Packs:
  Run a “Buy 2 for $25” on minis—parents love this deal for kids, and it’s easy to say yes to at checkout.

• Shape Sets:
  Try “Buy 3 Shapes, Get 1 Free.” Customers will grab the extra to gift—or just to try a bonus scent they wouldn’t have picked otherwise.

📎 Pro Tip: Keep your signage simple, and always include pricing at the point of display so customers don’t have to ask.

 

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Final Thoughts

Bath bombs are playful, colorful, and full of personality. Your display should be too. Start small, keep it clean, let customers smell everything, and rotate your seasonal products every 2 months to keep them coming back.